When it comes to qualifying leads and sales for your business, your website call-to-actions (CTA) can be considered the “final hurdle” or “rite of passage” to seeing these results. Without a high-quality CTA, your business runs the risk of experiencing little to no inquiries at all, making it one of the most beneficial steps in your marketing pipeline. 1. Use Risk-Aversive Language Using risk-averse language in CTAs, such as “Risk-Free” and “Sign Up Free,” helps alleviate potential concerns...

Having a website is crucial for small business success, especially for B2B companies and local service-based sectors. Whether you’re a seasoned entrepreneur or just starting, here’s my master plan for creating a 5-page website that can set the foundation for your online presence and help you attract and convert new buyers. In this article, you will learn: The essential components of a compelling homepage How to build trust and credibility with a well-crafted About page The importance of a...

As a business owner, your website should be your hardest-working employee, turning visitors into loyal customers. But too often, websites fall short, failing to convert visitors and ultimately wasting your investment. After a decade of writing website copy and helping small business owners boost their online performance, I’ve seen it all. The last thing you want is to spend time and money on a digital presence that doesn’t deliver results. In this article, let’s dive into the top 37 reasons...