When it comes to qualifying leads and sales for your business, your website call-to-actions (CTA) can be considered the “final hurdle” or “rite of passage” to seeing these results. Without a high-quality CTA, your business runs the risk of experiencing little to no inquiries at all, making it one of the most beneficial steps in your marketing pipeline. 1. Use Risk-Aversive Language Using risk-averse language in CTAs, such as “Risk-Free” and “Sign Up Free,” helps alleviate pot

Are you embarrassed to share your website with the world? Maybe you’ve given up on it because it just doesn’t bring in leads anymore. Whatever the case may be, it’s likely time for a change. A well-designed website isn’t just about looking good—it’s about driving your business forward. Let’s dive into the five telltale signs for a business website redesign. 1. Outdated Visual Design Take a good, hard look at your website. Does it look like it was built in the 1990s? If so, it

Having a website is crucial for small business success, especially for B2B companies and local service-based sectors. Whether you’re a seasoned entrepreneur or just starting, here’s my master plan for creating a 5-page website that can set the foundation for your online presence and help you attract and convert new buyers. In this article, you will learn: The essential components of a compelling homepage How to build trust and credibility with a well-crafted About page The im

As a business owner, your website should be your hardest-working employee, turning visitors into loyal customers. But too often, websites fall short, failing to convert visitors and ultimately wasting your investment. After a decade of writing website copy and helping small business owners boost their online performance, I’ve seen it all. The last thing you want is to spend time and money on a digital presence that doesn’t deliver results. In this article, let’s dive into the